PDA

View Full Version : Ben & Jerry's apologise for 'Black and Tan' Ice cream


Hakluyt
04-26-2006, 08:08 PM
http://today.reuters.com/news/articlenews.aspx?type=oddlyEnoughNews&storyid=2006-04-22T002513Z_01_L21365906_RTRUKOC_0_US-BENJERRYS.xml

Ben & Jerry's sorry for Irish "Black & Tan" upset
Fri Apr 21, 2006 8:25 PM ET



DUBLIN (Reuters) - Ice cream makers Ben & Jerry's have apologized for causing offence by calling a new flavor "Black & Tan" -- the nickname of a notoriously violent British militia that operated during Ireland's war of independence.

The ice cream, available only in the United States, is based on an ale and stout drink of the same name.

"Any reference on our part to the British Army unit was absolutely unintentional and no ill-will was ever intended," said a Ben & Jerry's spokesman.

"Ben & Jerry's was built on the philosophies of peace and love," he added.

The Black and Tans, so-called because of their two-tone uniforms, were recruited in the early 1920s to bolster the ranks of the police force in Ireland as anti-British sentiment grew.

They quickly gained a reputation for brutality and mention of the militia still arouses strong feelings in Ireland.

"I can't believe that Ben & Jerry's would be so insensitive to call an ice cream such a name and to launch it as a celebration of Irishness ... it's an insult!" wrote one blogger on www.junkfoodblog.com.

"I hope they don't try to launch it here in Ireland or I imagine they'll lose a lot of their fans."

Ben & Jerry's, a unit of Anglo-Dutch consumer goods giant Unilever Plc, prides itself on its commitment to friendly business. Its mission statement includes a pledge to show "a deep respect for human beings inside and outside our company and for the communities in which they live."

Felix the Cat
04-27-2006, 07:57 AM
http://img328.imageshack.us/img328/9453/images6sw.jpg

Ahknaton
04-27-2006, 08:00 AM
It's hard to believe that they'd never heard of the Black & Tan. Whenever marketing people are coming up with a new brand name the first thing they'd do is type it into Google to see what pops up, surely? That way they could check if it was already taken, or had bad associations.

Ahmadinebobina
04-27-2006, 02:52 PM
Flock the upset, i want to eat the damn thing!

cerberus
04-28-2006, 06:29 PM
Looks good to me .:)
Is there not a drink called a "black and tan" as well , Guiness and something ?
Why lose the head over an Ice cream ?

Dan Dare
04-28-2006, 07:58 PM
Yes, of course a black and tan was a very popular drink in its day.

Half stout and half bitter. A proper man's drink not this continental gnats' piss that passes for beer these days.

Augustus
05-29-2006, 01:28 AM
It's hard to believe that they'd never heard of the Black & Tan. Whenever marketing people are coming up with a new brand name the first thing they'd do is type it into Google to see what pops up, surely? That way they could check if it was already taken, or had bad associations.

Alot of things in the food items in the U.S. are "Black and Tan" I think started specifically with beers. The origin however I don't know.